Hamdi Ulukaya is the CEO of Chobani Yogurt. I recently had the opportunity to watch a Ted Talk from 2019, in which he articulated his leadership style and a major flaw in how modern companies are run. What resonated with me most was how he spoke about how companies need to be more focused on taking care of their workers instead of making profit for their shareholders.

This approach is so antithetical to how modern companies are run that Hamdi calls himself an Anti-CEO. His talk crystalized values that I already knew I wanted to build on, but wasn’t quite sure how to put into words. Prioritizing the well-being of our workers over profit is precisely the vision I have for Frabjous Studios.

Don’t get me wrong, Frabjous Studios needs to turn a profit in order to survive as a company. What I believe is harmful to a company’s long-term success is putting a priority on an “unbounded profit motive”. Aiming to make unbounded profit leads companies to take actions that are harmful to their employees and their customers.

Instead, Frabjous Studios seeks to help its workers thrive by developing their skills and acquiring passive income through profit-sharing with the artists and writers that work to create our projects. We do this by sharing up to 80% of the revenue from our sales with the people involved in bringing the worlds we create to life.