Why “Frabjous” Studios?

I’ve always been a huge fan of Lewis Carroll – not least because he’s a logician best known for his nonsense stories. The irony.

Anyway, when I was looking for a title for the company I searched synonyms for “delightful”. To my amusement, I found that some dictionaries include the word “frabjous” as a synonym for “delightful”. The reason nobody’s heard of this word is that it was coined by Lewis Carroll at the end of his nonsense poem “Jabberwocky”, right after the protagonist has slain the dragon.

“And hast thou slain the Jabberwock?
Come to my arms, my beamish boy
O, frabjous day! Callooh! Callay!”
He chortled in his joy.

• from Jabberwocky, by Lewis Carroll

As a videogame company, we want to use the game we create to inspire that frabjous sense of triumph and wonder – whether you’re slaying a dragon or not.

P.S. It’s pronounced “FRAHB-juss”.